Tales from the copy crypt – vol. 3
CITIZENS BANK OF NEW HAMPSHIRE - CEO SPEECH (January 1999) I HAVEN'T DONE MUCH SPEECHWRITING, but here's a rare departure from the written word, scripted at OGBE Communications (Manchester, NH) for...
View ArticleCutting remarks
A CONFESSION: I EDIT MY COPY TOO MUCH. It is not fashionable for copywriters to agonize over widows and orphans and line breaks, trying to find short sharp words instead of longer and more passive...
View ArticleBrookstone slideshow sampler
CATALOGS, PR SHEETS, EMAIL, WEB PAGES, SEO COPY ... I did a little of everything at Brookstone as a freelancer and staff copywriter. Plus a lot of copy editing and troubleshooting for products that...
View ArticleMy first client, my worst client
I'VE WORKED WITH HUNDREDS OF CLIENTS. But one stands out as a touchstone in my career -- a North Star I could always look to for perspective. No matter how bad things might seem, at least I wasn't...
View ArticlePortrait of the author as an old man
LAST MONTH I TURNED 50. No amusing cards, no silly hats, no gag gifts about erectile dysfunction. Just a small cake, a few candles and me with my wife and kid. I was a little grouchy, I admit. "Grow...
View ArticleTales from the copy crypt – chapter 4
MASTORS & SERVANT - B2B MARKETING CAMPAIGN (2004) PEOPLE TREAT INTEGRATED MARKETING AS A BIG DEAL, but companies on a budget often have no choice. Here's a business-to-business program I devised...
View ArticleFOUND! Ernie Olde Pictures on the Web
IN A DISCOVERY reminiscent of Robert Johnson's lost photo, I stumbled across actual pictures of Ernie Olde today. Regular readers of this blog (if there are any) will remember my column on Ernie,...
View ArticleWhat I’m up to (or down to) these days
DAVE TURNS 50 -- JULY 13, 2013 DAVE TURNS 51 -- JULY 13, 2014 IT'S BEEN A LONG TIME between updates. Fortunately birthdays are always a good excuse for taking stock, so here we are. Since last October...
View ArticleWriting WaterShed
2014 MarCom Award - GOLD (Informational Category) NOT LONG AFTER joining Creative Co-op (Exeter, NH) in March 2014, I got an assignment for a series of educational fact sheets--something a little...
View ArticleUploading a YouTube video
LIVE System: The Lost Bob Seger Tapes, 1970 I'm a Bob Seger fan, and I came across that rarest of finds -- video of a young Rockin' Bob before the beard and long hair, before the Silver Bullet Band,...
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